goodWin | marketing

    Together, we all Win.

    SEO | Sales | Digital Marketing

    Bringing 15 years of experience now directly to my clients, focused on growing their business by positioning them in front of their right audience at the right time with the right message.
    From website Search Engine Optimization, SEM, content marketing, customized digital marketing strategies, client training and more, I combine the right inbound:outbound mix to help attract quality leads that result in actual sales for organizations of all sizes.

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    goodWin|marketing Services

    Customized Digital Marketing Strategies

    • Creation of marketing strategies and tactics to drive key results and achieve defined business objectives.
    • Strategizing, budgeting, and executing on annual marketing plans for clients that meet and exceed organizational OKRs and KPIs.
    • B2B and B2C Sales Enablement; integrating marketing into sales for clients.

    Inbound Marketing & CRM Sales Funnel Management

    • HubSpot Inbound Marketing Software & Salesforce CRM Certified.
    • Website/CRM integration, landing page creation, email automation, content marketing to nurture leads.
    • Implementing customized email campaigns, growing subscriber base, integrating content and sales offers.
    • CRM pipeline data management.

    Website Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

    • Creating custom strategies and plans for improving website exposure to potential leads using the latest SEO and SEM tactics, with a focus on user experience and integration of unique content offers to attract the right audience via what they are searching for online.
    • Mastery of Google Analytics (SEO) and Google Ads (SEM); including Search, Display, Video, Shopping ads.
    • Managing website SEO audits and optimizations utilizing WordPress, Wix, Drupal, and other Content Management Systems.
    • SEO Training for clients who want hands-on knowledge of what’s going on “beneath the hood” and on the surface (content and SEO best practices). Check out Colin on NS DigiPort’s website
    • Integrating lead generation magnets within website user experience for retargeting of prospective customers.
    • Affiliate marketing sales enablement.

    Social Media Management: Organic & Paid

    • Developing essential marketing elements for social media accounts on all major platforms, including brand voice, messaging copy, contest management, influencer marketing campaigns, affiliate sales, and more.
    • Specializing in paid, organic, and earned media.

    Relationship Management

    • 15 years experience dealing with marketing agency clients, advertising vendors and suppliers, in-house and freelance creative teams, website developers and app developers.
    • 3 years experience leading technical medical device sales, expanding organization’s global customer base from 7 to 13 countries in 2019 (>$1MM USD rev).


    In need of any of the above services? Let’s connect and get started!

    You can learn a bit more about me here as well :)

    Take the first step, and email me or click the button below to discuss your marketing and business goals: colin@goodwinmarketing.ca

    EMail Colin